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Research And Insights Executive at British American Tobacco Nigeria Limited in Lagos

Posted on March 20, 2013 at 1:10 AM

    Job Type: fulltime

    Experience Required: 3-5 year(s)

    Desired Courses: Computer Science, Information Technology, Computer Engineering, Electrical Engineering, Electronic/ Telecommunications Engineering


Job Details

Emerging Markets Telecommunication Services (EMTS), trading as Etisalat, is a Nigerian company duly incorporated under the laws of Nigeria in partnership with     Job Type: fulltime

    Experience Required: 0 year(s)

    Desired Courses:

    Application Deadline:01 April, 2013


Job Details

British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.

Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and the responsibility expected of global consumer brands.

If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.


Job Title: Research & Insights Executive

Job Number: 945BR  

Location/City: Lagos


Job purpose and key deliverables

The retail environment has never been more complex or competitive, but if you think like us you’ll be equally excited by the opportunities and excellent rewards of overcoming challenges and meeting your full potential.


The Strategy, Planning & Insights (SP&I) Department performs a key role in guiding company strategy through an expert understanding of the market and the competitive environment. As Marketing Insights Executive, you’ll be a central resource in the delivery of this responsibility.


Your specific role is to provide support to the SP&I team through the co-ordination and production of analyses and reports on the tobacco marketplace. You’ll also be assisting in the implementation of the overall information strategy for BAT, receiving support from selected agencies as well as members of the Strategy, Planning and Insights team. If you have talent and motivation to succeed at a personal and professional level, you’ll find support and encouragement every step of the way.


Key Accountabilities


    Ensure the delivery of forward looking consumer, customer and competitor insights

    Implement, control and report consumer, customer, and CORA research projects defined by the Research and Insights Manager

    Measure and analyse effectiveness of touch point communication, trade performance and consumer behaviour indicators by segment

    Develop and maintain comprehensive competitive analysis

    Support the delivery of the Insights Learning Review to feed global deep dives

    Support the Research & Insights Manager in delivering a consumer centric perspective and up to date findings into given marketing projects

    Ensure correct application of SP&I common platforms and best practise methods of consumer research and data analysis

    Support the Research & Insights Manager in providing insights to understand consumer behaviour, perceptions and needs to drive the development of differentiated offers into our portfolio

    Support development and delivery of End Market Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricity

    Engage confidently with key stakeholders in line with the guiding principles

    Ensure all relevant consumer insights are effectively integrated into the management information system

    Establish good relations within the SP&I team and cross functional networking to develop effective and integrated insights

    Identify and propose improvement opportunities in current processes



Essential requirements


    Knowledge of data sources

    Data analysis, interpretation and competitor analysis

    Knowledge of marketing research information processes

    Strong Microsoft Office skills



Desirable requirements


    Understanding of the macro environment

    Knowledge of the Company plan process

    Brand and Trade Marketing experience

    Understanding of research design

    Knowledge of research methodologies

    Ability to carry out statistical analysis

    Understanding of the research and planning process

    Ability to evaluate business scenarios

    Systems design and usage

    Knowledge of agency management

    Project management skills



Click the link below to Apply:



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